Isolate the things the make your titles must-buys.
- Story telling with often meme-worthy NPCs
- Extensive modding capabilities.
Remove them.
Take an IP made famous for its immersive, single-user experience. Make it multi-user. Do it on a now seven year old engine famous for its instability. Staple a cash shop onto it.
Send the face of your company out to channel his best inner Steve Jobs.
Charge $60.00 US for it.
Oh Bethesda. What in the Hell were you thinking?